JLC LURES

MAKE YOUR LURES.

Jigging a la Carta is a Cadiz company specialized in the manufacture and distribution of artisanal vinyl lures for fishing.

ReBranding. The client asked us to redesign his image and simplify it. Its international growth required a strategic reorientation, so after carrying out the identity study and implementation, we decided to simplify the brand, reducing it to the acronym JLC, reinforcing the existing positioning in the sector.

We create a new logo that meets JLC Lures main needs. Simple and easy to read for quick implementation. We also carry out a new packaging design that provides greater professionalism and helps its international growth.